Pandemic crises, global warming, scarcity of raw resources and social responsibility are urgent issues, that are changing the way people think, and how they consume and engage with products. Consumers want to be more aware of how their patterns of consumption might make a difference, and they are demanding - transparent and sustainable - products from producers.

The main purpose of this hackathon is to develop customer-centric solutions for more mindful and radically honest products, with the help of AI and data sources.

This is why GS1 in Europe and GS1 Germany partnered up with atrify, Google Cloud, Auto-ID Labs, worldwatchers, EVRYTHNG and Berief to host its first Hackathon together! GS1 is a Not-for-Profit standards organization, most well-known for its best seller: “The Barcode”. With it, digitalizing product information became fairly easy, and standardizing product-related information became their daily business. All that information is located and managed the atrify platform. This is one of the best product databases worldwide, with high-quality data; powered by Google Cloud.



Participation is not possible without registration. The number of participants is limited. Participants will be reminded of their participation shortly before the event


Target Audience

Are you a techie, a developer or a conceptualist? We are curious to see what you can do with this data, and what creative and innovative solutions you can come up with. Are YOU up for the challenge? 

  • 1st place: 5.000€
  • 2nd place: 3.500€
  • 3rd place: 1.500€
Challenge Categories

This Hackathon will focus on three main topics:

  • Sustainability
  • Nutrition
  • Personalisation/Individualisation


Which should be solved using the following technologies:

  •  Computer Vision/AR/VR
  •  Text mining
  •  Atrify API/ AutoID Labs EatFit API


Atrify, AutoID Labs and Google Cloud will provide access to data, and support you during the hackathon.


Prototyping Stream
In the Prototyping stream, you will develop a real AI-powered solution. The result could be for example an App, a Website, a Jupyter Notebook, an API.

Concept Stream
In the Concept Stream, each group delivers a finished concept. The result can be the development of an idea or the implementation concept of an idea.

Organization Stream
GS1 employees who do not want to participate in the hackathon but want to support the event, can join this stream. You should write this in the registration.


Why you should attend GS1 Honest Products Hackathon? Our GS1 colleagues from GS1 Germany, Mayra and Ramona, answered all your questions. Click here to understand why you should attend the GS1 Hackathon!


Would you like to become a sponsor and being part of one of the coolest events of the year!? Please contact Diogo Almeida (


If you have any question, please contact us ( 


GS1 Hackathon sponsored by:

atrify GmbH

Auto-ID Labs ETH Zurich / HSG

Berief Food GmbH




Google Germany GmbH, Excellent Business Center



worldwatchers GmbH


Media partner:


Software University