The aim of this Hackathon is to support consumers in discovering better and more mindful products ("radically honest") with the help of AI and data.

Pandemic crises, global warming, scarcity of raw resources and social responsibility are urgent issues, that are changing the way people think, and how they consume and engage with products. Consumers want to be more aware of how their patterns of consumption might make a difference, and they are demanding - transparent and sustainable - products from producers.

The main purpose of this hackathon is to develop consumer-centric solutions for more mindful and radically honest products, with the help of AI and data sources.

This is why GS1 in Europe and GS1 Germany partnered up with atrify and Google Cloud to host its first Hackathon together! GS1 is a not-for-Profit standards organization, most well-known for its best seller: “The Barcode”. With it, digitalizing product information became fairly easy, and standardizing product-related information became their daily business. All that information is located and managed in atrify platform. This is one of the best product databases worldwide, with high-quality data and powered by Google Cloud.

Are you a techie, a developer or a conceptualist? We are curious to see what you can do with this data, and what creative and innovative solutions you can come up with. Are you up for the challenge? 

To register, please click here

This Hackathon will focus on three main topics

  • Sustainability
  • Nutrition
  • Personalisation/Individualisation


The proposed solutions should focus on the use of the following technologies:

  •  Computer Vision/AR/VR
  •  Text mining
  •  Atrify API/ AutoID Labs EatFit API
  • Cloud technologies



Prototyping Stream: in the Prototyping stream, you will develop a real AI-powered solution. The result could be for example: an App, a Website, a Jupyter Notebook, an API.

Concept Stream: in the Concept Stream, each group will deliver a finished concept. The result could be the development of an idea or the implementation concept of an idea. 


  • 1st place: 5.000,00€
  • 2nd place: 3.500,00€
  • 3rd place: 1.500€


Would you like to become a sponsor and being part of one of the coolest events of the year!? Please contact Diogo Almeida (


If you have any question, please contact us ( 


Hackathon sponsored by:


Media partner: