Before placing a product in their shopping cart, more and more Italians look for useful information to ensure their shopping is responsible and environmentally friendly. That’s why GS1 Italy took part in the Milan Digital Week, talking about the latest trends in consumption, consumers and companies’ interest in sustainability and all the tools available to “spread product information”.

A live-stream from the “Interno 1” innovation center, which made it possible to discover the digital processes and standard languages representing the best vehicle for accelerating environmental sustainability in the world of consumption.

From the tool to calculate the CO2 emissions produced by the transport of goods, to barcode scanning via smartphone to understand how to recycle a product, to the green claims on the label.

Digital processes and standard languages, even if little known, represent the best vehicle to accelerate environmental sustainability in the world of consumption.

 See here the recorded live streaming with English Subtitles!