GS1 in Europe will be present at the Retail & Brand Experience World Congress with a booth and a workshop.

Workshop: GS1 Standards to improve omnichannel experience

Date: 29 May, from 15:00 to 15:45

Presenter: Pere Rosell, CEO of GS1 Spain

Short description: Today's consumers expect to seamlessly research, purchase and interact with the products they want to buy, no matter where they shop. GS1 standards are helping industry meet the challenges of omni-channel commerce and satisfy the expectations of consumers before, during and after purchase - whether they're shopping online, in-store or via mobile.

Open, global standards now support retailers and sellers both in the physical and online worlds. Global marketplaces use GS1 standards as the foundation of identifying goods online.  Accurate product data and digital assets with the right quality are key to build trust between the brands and the consumers. 

GS1 Standards assist brands in being able to deliver a more seamless consumer experience.

If you are interested to have further information about the event please contact: Diogo Almeida (