What is GS1 in Europe?

Our role 

Today, many companies consider Europe to be one market.

One European market generates huge opportunities, but also new challenges for businesses. Complying with the newest European regulations (EU 1169 for example), avoiding counterfeiting, managing just-in-time delivery, stock and cross-channel demands require a truly reliable and interoperable system. 

That is why companies now want to be sure that investments they make – or plan to make – in their supply chain solutions are effectively providing the suitable answer to their needs. And this, not only locally but also on the European market and globally.

This is what GS1 in Europe brings you.

The 47 GS1 in Europe Member Organisations collaborate to serve over one million companies, you might be one of them! Under our banner you develop and implement harmonised, user-driven solutions to improve your supply and demand chains.

GS1 in Europe also builds relationships with the European Commission and other relevant European institutions, in close collaboration with European industry associations to deliver first-hand and up-to-date information relevant to your business.


Word of the Chairman

"Welcome to GS1 in Europe, the Regional platform of GS1.

At GS1 in Europe, we drive the implementation of harmonised standards throughout the European region which comprises of 47 Members organisations. 

Indeed, one European market generates huge opportunities, but also new challenges for businesses. Allowing businesses to comply with the newest European regulations, to manage cross-channel demands is our mission. And that’s what we do by providing a reliable and interoperable system.

GS1 in Europe also supports businesses by building relationships with the European Commission and other relevant European institutions such as European industry associations.

As a chairman, I’m proud to be able to actively contribute to the impulse that GS1 is giving to the improvement and the growth of all kinds of businesses in the region. At GS1 in Europe, we continuously support thousands of companies of various sizes, in economic sectors ranging from CPG, healthcare, to banking, finance, and logistics. In over a decade, we have now grown to 49 members, a proof of relevance and sustainability of our approach and processes. 

Finally, I’d like to express our to gratitude to all our partners, staff members and institutions who, thanks to their hard work and commitment allow us every day to pursue this aim.

We hope you'll spend a few minutes exploring our website and getting to know the company…

Don’t hesitate to contact us for further information."


How we operate

Our working groups

GS1 in Europe runs projects that are designed to meet the needs of European users.

Our aim is to ensure that European requirements are given appropriate consideration in the implementation of standards.

GS1 in Europe launches working groups whenever the need comes up: it can be when a new European regulation is published, when a sector decides to work on solving a common issue, when a group of companies wants to harmonise their usage of standards, etc.

Who participates in our working groups? GS1 experts, company staff members, European trade associations. Together, they produce harmonised recommendations on the use of GS1 standards, and promote them via brochures, guidelines, through events, conferences etc.

For more information about our working groups, click here.

Our process

GS1 in Europe gives you access to long-term expertise, provides the platform to share experiences and gathers information on European requirements. 

We also monitor current and upcoming European legislation in order to identify opportunities and challenges for GS1 members. This way our members can proactively answer to new legislative demands.

GS1 in Europe operates on four levels, always providing targeted support to improve your business:

  • We ensure that the needs of European companies are taken into account when global standards are defined
  • We coordinate expertise in identification, data management, product classification, electronic commerce
  • We promote projects meeting particular needs of European companies
  • We support the implementation of harmonised standards and solutions


Our governance

Gregor Herzog – GS1 in Europe Chair

Gregor joined GS1 Austria in 2009 as CEO of the company. Previously, he was head of the strategy of the Austrian Federal Economic Chamber. As Chief Information Officer he was involved in sourcing projects, shared service center, e-government and standardization projects for software providers. He started his career as managing director in tourism and proceeded as CEO of the Austrian Hotel Association. He is experienced in stakeholder management and inter-company co-operation. Gregor is a member of the ECR Austria Board and since 2018 he has been a member of the Presidential Council of Austrian Standards International (ASI).


“I’m looking forward to taking on this exciting challenge, as I believe GS1 can play a significant role at the European level in partnership with the European institutions. GS1 identification standards are well suited to form the basis of a circular economy and digital society."
Gregor Herzog, CEO of GS1 Austria and our Chair for 2021-22


Jan Somers – GS1 in Europe Vice-Chair

Jan Somers started his career as Director of the VP in the Brussels Parliament, became advisor to Minister W. DEMEESTER in the Flemish Government and became later on active in the European Footwear Industry Confederation, in BABM (Belgian Association for Brand Manufacturers) and ECR Belgium as lobbyist (negotiating trade agreements) and project manager R&D.  The merge of GS1 Belgium & Luxembourg and ECR Belgium in July 2007 brought Jan Somers to GS1 Belgilux as Deputy CEO and ECR Manager.

He has a license in Political and Social sciences (KU Leuven Belgium) and a master in European Politics (University Robert Schuman Strasbourg France).

In 2010 he launched GDSN in Belgium. Today, more than 2000 companies deliver data via the data pool to retailers in FMCG and Foodservice, in the Benelux and worldwide. In 2014 he launched trustbox, a platform for B2C food data with now 2200 companies sharing food data with the market, and since 2018, a Benelux project was started on GDSN for the DIY -garden-pet sector. The market leaders in DIY (Belgium and the Netherlands) are all live now with GDSN. In 2016 he realized the implementation of GS1 standards in the Healthcare sector with the introduction of the GS1 DataMatrix stopping national codes. 

  Jan Somers, CEO of Belgium and Luxembourg, and one of the Vice-Chairs for 2021-2022


Elif Müftüoglu – GS1 in Europe Vice-Chair

After starting her career in USA working on Satellite Image Processing and Geographic Information Systems, Elif began to work at the IT department of State Supply Office as she returned back to Turkiye. She played a major role on establishing the e-bidding and e-supply systems of the Office. She continued to work as IT Project Manager at TOBB. Being responsible for the project of e-Trade Registry, she also worked for IP Rights and R&D Technical Committee of The Coordination Council for the Improvement of Investment Environment of Turkiye. Since October 2014 she has been working as the CEO of GS1 Turkiye. She is a member of Informative Association of Turkiye, SpaceTurk-Space Research Working Group, TurkishWin-Turkish Women’s International Network and PMI-Project Management Insitute.


Elif Müftüoglu, CEO of GS1 Turkiye, One of the Vice-Chairs for 2021-2022


Camille Dreyfuss – GS1 in Europe Secretary General


Our Secretary General is Camille Dreyfuss.

She is responsible for the operation of the GS1 in Europe platform. Her role is to be a central point of contact for all GS1 in Europe matters. She is in charge of the governance of the organisation, together with the Board and Regional Executive Committee of GS1 in Europe. She supervises the activities of communication, marketing and events as well as the coordination of the various European projects and activities. Camille represents GS1 in Europe in external events and conferences.

Camille joined GS1 France in 2003 where she held successively the positions of Technical Advisor and Traceability Project Manager. In 2006 she moved to GS1 Australia where she was first appointed Education Integrator and evolved to Education and Training Manager. After 4 years Camille moved back to France where she was Transport and Logistics Project Manager and Non-food sectors Senior Manager. She was appointed GS1 in Europe Coordinator in January 2013 and became GS1 in Europe Secretary General in June 2021.



Diogo Almeida – GS1 in Europe Communication and Marketing Director


Our Communication and Marketing Director is Diogo Almeida.
He supports the Secretary General with the execution of coordinating of activities in the European Region. He works closely with all GS1 in Europe Members Organisations, project teams and GS1 Global office staff, as well as with external suppliers and providers. He assists in the organisation of meetings, fora and all events. He’s responsible for the communication and marketing activities for GS1 in Europe.
Diogo joined GS1 Portugal in 2005 in the financial department. Two years later, he moved to the marketing department and was involved in a variety of activities: organisation of marketing for solutions providers, sponsorship management, mass communication and maintenance of the GS1 website. As a Microsoft dynamics CRM specialist, he was involved in marketing research activities and digital strategy. He also participated and coordinated all communication events at GS1 Portugal.



Henk-Jan Timmerman – GS1 in Europe Programme and Operations Director


Our Programme and Operations Director is Henk-Jan Timmerman.

He is responsible for the projects in Europe. Some of the projects are managed directly by him (for example on data excellence), but for all others he forms the link between the project managers, the project teams and the Regional Executive Committee and the Board of GS1 in Europe. He supports the project teams and managers on logistics around the projects and where possible on the projects itself. He is accountable for the methodology and the financial administration on projects. For GS1 Cloud he is the regional coordinator and forms the liaison between the Member Organisations in Europe and GS1 Global Office.

Henk-Jan joined GS1 Netherlands in 2016 as Account manager retail where he was active on the day to day management of all Dutch retailers (food service included) and working on the Data Quality Program from GS1 Netherlands. He managed the (external) working groups on data exchange (maintenance groups) and together with GS1 Belgilux harmonised the data models of the three countries. Previously he worked for a private company specialised in supply chain transparency and traceability (on product/food safety, social compliance and sustainability). Before that he worked in various roles (team leader, project manager and information manager) for various ICT related companies.


Francesca Poggiali – Chief Public Policy Officer Europe


Francesca is a dedicated and enthusiastic public policy professional with 25 years-experience in both public and private sectors. With more than ten years at the European Commission and the European Parliament in Brussels, and ten years for a food multinational, Francesca’s vast experience covers also fast-paced National government environments. Among her biggest achievements, the corporate social responsibility program launched and developed to the highest public recognition for Ferrero, the convergence of environmental protection and chemical impacts in the framework of the EU Chemical reform, the fight against illicit trade through open non-proprietary standards for GS1. Francesca’s visionary, diplomatic and negotiating skills have been essential to develop strategies where different interests need to converge and where changes are quickly needed at the benefit of industry, governments and society.

Francesca studied Corporate Social Responsibility at the Harvard Business School, European Law at Leeds University and at LUISS University in Rome where she received the highest recognition cum laude. She is proficient in 4 languages and she can mix them in a single sentence still providing meaningful expressions. On both her professional and personal life, Francesca is a passionate storyteller and a smart writer. 



Ildiko Lieber – GS1 in Europe Project Manager


Our Project Manager is Ildiko Lieber.

She is responsible for managing various projects at GS1 Europe. 


Ildikó joined GS1 Hungary in 2017. From the start she was responsible for General Specifications and step by step she became a senior expert in AIDC. She was the team leader for the Standard Management Team at GS1 Hungary. She was  responsible for barcode assessment service and facilitated many internal and external workshops on AIDC topics. During her years at GS1 Hungary she had a day-to-day experience with communication and cooperation with partners and companies. She represented GS1 Hungary in several GSMP work groups.

Before GS1 Ildiko worked in the public sector as a statistician. She first got involved in international projects at Hungarian Central Statistical Office (HCSO). She became the project leader of ICT usage by enterprises project in collaboration with Eurostat in 2011 and held this position for 6 years. She took part in carrying out a country level survey, data validation and analysis and represented HCSO on regular international forums in Luxembourg.


GS1 in Europe Regional Executive Committee

The GS1 in Europe Regional Executive Committee (REC) is responsible for the GS1 in Europe strategy and operations. The 49 European Member Organisations elect the members of the REC for two years to decide on priorities for the Organisation and key activities.

For 2021-2022 the Regional Executive Committee is composed of the 12 following elected CEOs (click here to see the Press Release):

Anne Godfrey, CEO of GS1 UK

Jan Somers, CEO of GS1 Belgium-Luxembourg and GS1 in Europe Vice-Chair

Bruno Aceto, CEO of GS1 Italy

Jonatan Tullberg, CEO of GS1 Sweden

Elif Müftüoglu, CEO of GS1 Turkey and GS1 in Europe Vice-Chair

Lars Kyed, CEO of GS1 Denmark


Elzbieta Halas, CEO of GS1 Poland

Mike Byrne, CEO of GS1 Ireland

Didier Veloso, CEO of GS1 France 


Pere Rosell, CEO of GS1 Spain

Gregor Herzog, CEO of GS1 Austria and GS1 in Europe Chair

Thomas Fell, CEO of GS1 Germany


Who we serve

GS1 Member Organisations

At GS1 in Europe we serve our 49 local Member Organisations. We provide a platform where best practices, up-to-date guidelines, documentations, and any publication are available for our members and partners.

A GS1 Member Organisation is a not-for-profit company set up in a country, governed by a management board. All boards are composed of national key retailers and manufacturers coming from multinationals and SMEs of various industries. Each Member Organisation is responsible for administering and driving the implementation of the GS1 standards locally.


Many companies trade with the European market, and thus want to make sure that they work in a harmonised way, and that they use common processes all throughout the region. The need for European guidance on standard implementation is vital for them.

That is where GS1 in Europe steps in.

Through their local Member Organisations, all companies – be they national, pan-European or non-European – can have full information and guidance on regulations and processes which are to be implemented if they want to trade on the European market.


What drives us


Starting with the launch of a standard identification system to improve supply chain efficiency in 1977 in Europe, GS1 Member Organisations have since organised themselves under the banner of GS1 in Europe to: 

  • Create a common foundation for business by uniquely identifying, accurately capturing and automatically sharing vital information about products, locations and assets
  • Enable visibility through the exchange of accurate and reliable data
  • Empower business to grow and improve their efficiency, safety, security and sustainability 


GS1 believes in the power of standards to transform the way we work and live. 

We are:

Neutral and not-for-profit

User-driven and user-governed

Global, European and local

Inclusive and collaborative



Read more about who can benefit from the GS1 standards and what's in it for you >