Interested in what GS1 in Europe can bring to your business?

In Europe, our 48 Member Organisations cooperate daily with their local partners to develop and support the implementation of standards that make businesses grow. By implementing our cost and time-saving interoperable system, companies can focus on how to develop rather than how to organise their business. 

The added value of our European platform

GS1 in Europe working groups are composed of various stakeholders including European companies and our GS1 experts. This cooperation aims at developing effective interoperability between countries, and also ensures that all GS1 standards comply with EU regulations.

The benefits are significant:

  • Your traceability procedures comply with EU regulations
  • Your trading partners are aligned on their requirements
  • You reduce costs in ordering, invoicing and handling logistic processes
  • You increase your efficiency in delivering goods, in product recall and improve your final selling at POS


Who can benefit from GS1 standards?

Small corner shops as well as large multinational chains, world-famous brands and individual craftsmen.

Companies who may in fact have diverging business interests work together under our leadership to agree upon standards that make the supply chain faster, more efficient, less complex and less costly.

Without a neutral, not-for-profit and global organisation like GS1, such diverse companies would probably not be able to agree on standards.

No matter the size or activity of your company, you can all benefit from GS1 standards to reduce costs, expand your market and grow.


What’s in it for you?

Our standards ensure effective exchanges between companies, and act as basic guidelines that facilitate interoperability and provide structure to more than 20 industries.

How? GS1 standards provide a common framework which allows products, services and information to move efficiently and securely along the value chain.

5 billion bips a day… 


GS1 value proposition

Every business has its own language: some companies develop their own proprietary identification, classification and data capture systems, others use standards that are only functional within one single industry, sector or one single country.

The GS1 system of standards is a much better choice, because it is offering a global, scalable, user-generated and robust way of communicating information. 


No matter where in the world your company and its partners are based, GS1 standards will function perfectly anywhere. Our system is truly global.


Whether you are a small company or a large one, whether you have one single product or hundreds, the GS1 system of standards is perfectly suited to your needs. No matter what the future holds for your business – an expansion of your line of products or services, of your market or business partners – the GS1 system is scalable and adapts to your situation.


Our GS1 “standards factory” is an open and transparent process. This worldwide collaborative forum brings together participants from all industries and sectors, from everywhere in the world. They cooperate to identify their own needs for standards, they gather business requirements, obtain consensus on solutions, and finally, develop standards to be implemented in their supply chains. This way, it is really user-driven.


Our standards have been purpose-built to be extremely robust. They react and respond predictably, even in unpredictable situations. The GS1 standards have a defined structure which prevent accidental key stroke errors and are best-in-class barcodes with high reliable first-time read rates.

Read Successful business? Every detail matters!, the rochure from GS1 in Europe describing the GS1 System and its benefits in an easy and understandable way.


What are GS1 standards?


Standards are agreements that structure any activity or any industry. They might be rules or guidelines that everyone applies. They may be a way of measuring, or describing, or classifying products or services.

Like agreeing that “navy blue” is a certain shade of blue, standards make communication easier for all partners along the demand and supply chain. Standards guarantee that trading and business processes are interoperable all across the world.

GS1 standards form a common foundation for businesses by uniquely identifying, capturing and automatically sharing vital information about products, locations and assets.


“Well-designed standards allow organisations to focus on how to use the information rather than how to get information”


GS1, a global standard organisation

With over 110 local Member Organisations, GS1 is a not-for-profit international organisation working with communities of trading partners, industry organisations, governments and technology providers. Its aim is to respond to their business needs through the adoption and implementation of global standards. All GS1 standards are established by leading industries cooperating together under the global leadership of GS1.

GS1 standards

GS1 works on developing, publishing, and maintaining globally applicable sets of rules that allow the GS1 community (manufacturers, retailers, solution providers etc.) to reach consensus and benefit from interoperable standards. This is done through a body called the GS1 Global Standards Management Process (GSMP).

Want to know more?


Read more on what GS1 in Europe is, how we operate, who we serve and what drives us >