Come and discover our activities

The GS1 system is used in more than 20 industries, from fresh foods and foodservice to apparel, DIY etc. from transport and logistics to specific segments such as health, defense or aerospace.

In GS1 in Europe, we are dedicated to supporting the use of GS1 standards in these sectors and work with both the users and GS1 Member Organisations to produce common recommendations for the whole European region.

What can you find here?

In this section, you will access all the guidelines, publications, project documents and deliverables on the topics you are interested in. 

Just choose your activity, log in, and you are ready to download or just browse.

  • Transport & Logistics

    As a manufacturer, retailer or logistics service provider, you need to know exactly where your shipments of goods are at any time, where they have come from—and when and where they are due to arrive.

    GS1 is working to achieve fully accurate, real-time visibility throughout the supply chain, from source to consumer, no matter what the mode of transport.

  • Data Excellence

    Sharing information with consumers has become vital. European users and regulators expect a harmonised approach. GS1 standards allow the various stakeholders to exchange business-to-business but also business-to-consumer data in a reliable and secured way.

  • Alcoholic Beverages

    Together with European associations and industry GS1 in Europe is working on a self regulation on alcoholic beverages in order let industry provide nutritional and allergens information on alcoholic beverages. Alcoholic beverages are defined as wines, spirits and beers. 

  • Customer Journey

    The customer journey section on this website is designed like a guided tour. Each chapter starts with an overview, then shows specific measures, services, tools and MO best practices. If applicable there are also must-have and nice-to-have recommendations at the end of each chapter. The website-guide should provide new insights and helpful take-aways that are easy to implement and based on practical experience to set-up or improve your own customer journey – no matter of size or maturity of your MO.

  • EU 1169 and Food Labeling

    The EU Regulation 1169/2011 on food labelling has had a huge impact of on all parties involved in the food supply chain. GS1 and its partners have worked together to ensure that GS1 standards comply with the new requirements.   

    You can download the latest version of our guidelines on the use of GS1 standards for 1169 (including the provenance of primary ingrendients at the Publications section below.

  • Public Policy

    This activity aims at monitoring the European regulations that might have an impact on our customers’ businesses. We also cooperate with European trade associations to ensure that our respective activities are complementary.

  • Fighting Illicit Trade

    Illicit trade and product counterfeiting are serious problems affecting our member companies and their supply chains, authorities, consumers and patients. Unfortunately no sector is immune to the risks of this criminal activity. GS1 is working proactively with authorities, member companies and relevant stakeholders to enable GS1 standards to be a valuable component to any solution targeted at detecting, deterring and disrupting counterfeit and illicit trade activities.

    The “Recommendations for EU Regulation 2018/574 implementation while minimising retail supply chain disruption” provides suggestions to MOs on how to minimise retail supply chain issues while correctly implementing the recent EU tobacco track and trace rules to fight against illicit trade.

    The document includes MOs recommendations for a consistent GS1 standards-based implementation of the new EU regulation taking into account:

    • B2B trade (e.g., distributor to wholesaler or retailer, wholesaler to trading partner, retail DC to stores) where GS1-based, aggregate level identification is used
    • B2B trade where GS1-based, aggregate level identification is unavailable (e.g., broken cartons to restock vending machines, large ‘make your own’ containers, damaged cartons)
    • Barcode implementation
    • How to avoid POS disruption of non-GS1 identifiers / barcodes on unit packs
    • Human-Readable Text
    • Data Sharing practices

    In case of questions please write to fit@gs1.org


  • Fruits and Vegetables

    The fruit and vegetables business is a global business with suppliers from all parts of the world. The sector has made a clear decision to adopt the GS1 System to improve the efficiency of the supply chain.

    As the fruit & vegetable industry faces its own complexities and specific requirements, GS1 in Europe created a common European framework together with business specialists from suppliers, retailers and association like FrugICom.


    This expert group addresses all aspects of the Global GS1 system and applying it to the needs of the fruit and vegetable industry.

    This framework consists of specific guidelines and implementation material for the industry and its stakeholders, being growers, packers, traders, retailers and food service providers in Europe as well as for their international trading partners. The overall aim is to support efficient supply chain processes and ensure food safety.

    Current focus topics are:

    • GTIN Allocation
    • Barcodes & Labelling
    • Master Data/GDSN
    • Processes & EDI
    • Traceability


    For further information you can contact Klaus Förderer (GS1 Germany) and Albert Arbonés (GS1 Spain). 



  • Healthcare stakeholders engagement (ECHO)

    The international healthcare sector is embracing many regulations and developments at the moment, and the challenge of complying with these various requirements has become evident. Healthcare manufacturers and care providers are therefore looking to GS1 for the answer to this increasingly growing complex problem.



    ECHO (Extending the Collaboration of Healthcare Organisations) is a collaboration of GS1 Member Organisations together with healthcare stakeholders to align efforts and create a clear strategy in the exchange of product data via GDSN (Global Data Synchronisation Network).

    What is ECHO?

    Healthcare providers are under constant pressure to provide good quality care with less costs, and it is important to reduce errors and optimize processes. Manufacturers on the other hand are faced with an avalanche of requirements from various countries with different regulations, languages and business needs.

    The ECHO (Extending the Collaboration of Healthcare Organisations) initiative focuses on harmonising market strategies and data requirements across borders in order to maximise the benefits of using the Global Data Synchronisation Network (GDSN), the global standard for data exchange.

  • Healthcare UDI in Europe

    GS1 has been designated by the European Commission as issuing entity for Unique Device Identifiers (UDIs). GS1 global standards meet the EU Commission’s criteria for the issuance of UDIs, supporting the EU regulators in ensuring a successful implementation of the UDI system as defined by the EU Medical Device Regulation and In-Vitro Diagnostics Medical Devices Regulation (EU Regulations), and enabling manufacturers to comply with these requirements.


    What is UDI (in Europe)?

    The Unique Device Identification (UDI) is a system used to mark and identify medical devices within the healthcare supply chain. Next to the device identifier (Global Trade Item Number, GTIN) in the EU regulation a new identifier for UDI is introduced: the “Basic UDI-DI” (the Global Model Number, GMN), which allows to group medical devices with similar features within the EU regulatory database EUDAMED. On top of that, if applicable, a production identifier (Application Identifier, AI) can be assigned by the manufacturer.


    The implementation of UDI can enhance patient safety and improve efficiency in the healthcare supply chain. It will enable more accurate reports of adverse events, more effective management of medical device recalls and reduction of medical errors.

    Additional information

    Below you can find some additional information on the UDI in the EU and worldwide. 


    For questions, more information or assistance please contact Anna Gawronska (GS1 Poland) or contact your local Member Organisation


  • European Innovation Network

    In order to collaborate you have to innovate. Within GS1 in Europe an Innovation Network has been created. Some of the goals of this group are: Meet and share experience & knowledge
    - Encourage multi-MO initiatives
    - Establish centres of excellence for various themes of innovation
    - Create a collaboration space to share experience, articles and POC
    - Create opportunity to collaborate with GS1 innovation teams and to support a mutual exchange of experience and education within and between member organisations


    Some of the activities of the Innovation Network are also open for others. In May 2020 GS1 in Europe is organising it first ever hackathon “Boosting radically honest products with AI and data”. This hackathon will have three main topics: sustainability, nutrition and Personalization/Individualization. It will use techniques like Computer Vision/AR/VR, Data mining, Artificial Intelligence and Cloud technologies.

    The GS1 in Europe an Innovation Network is led by Ramona Swhajor (GS1 Germany).  


  • Locations Registry

    One of the key projects identified by GS1 in Europe is the Cloud for Locations project or the Location Registry project. The objective is clear: enhance the GS1 value proposition in location identification by developing our current offer and build functional requirements in order to launch a location registry. Some MOs already have tools for GLNs, but they are hardly used. 


    Based on a customer centric approach, the project is focusing on:

    • the business needs;
    • the customer segments that we would like to target;
    • the main features of the future service.

    The project has resulted in a functional specifications document, with amongst others: 

    • Business requirements (combining business needs and customer segments, focusing on product traceability and transport and supply chain efficiency)
    • Benchmark including a SWOT analysis
    • Data model for a location (with 6 primary attributes and 19 secondary attributes) all mapped to the customer segment needs
    • Detailed use cases for the data workflow (data in and data out) with different personas

    The next step is connecting industry to validate the current requirements and work together with other regions and the global office to harmonise the functional specifications and work on a global GLN registry. 

    The project is led by Sara Kalboussi (GS1 France).

  • Working with Marketplaces

    Companies selling products online, through Google or an online retailer will more than likely be asked for a barcode, a product identifier, a GTIN or EAN number. GS1 is here to help companies get started online.

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