Come and discover our activities

The GS1 system is used in more than 20 industries, from fresh foods and foodservice to apparel, DIY etc. from transport and logistics to specific segments such as health, defense or aerospace.

In GS1 in Europe, we are dedicated to supporting the use of GS1 standards in these sectors and work with both the users and GS1 Member Organisations to produce common recommendations for the whole European region.

What can you find here?

In this section, you will access all the guidelines, publications, project documents and deliverables on the topics you are interested in. 

Just choose your activity, log in, and you are ready to download or just browse.

  • Alcoholic Beverages

    Coming soon.

  • Cash Handling

    GS1 in Europe has worked with the European Central Bank and many National Central banks in Europe to establish rules around the use of GS1 standards in the cash supply chain.

  • Customer Journey

    The customer journey section on this website is designed like a guided tour. Each chapter starts with an overview, then shows specific measures, services, tools and MO best practices. If applicable there are also must-have and nice-to-have recommendations at the end of each chapter. The website-guide should provide new insights and helpful take-aways that are easy to implement and based on practical experience to set-up or improve your own customer journey – no matter of size or maturity of your MO.

  • Data Excellence Governance

    The Data Excellence Steering Committee is in charge of developing and implementing a common strategy for GS1 GDSN, GS1 Source, data quality and digital content. The Committee provides a platform to promote best practices around GS1 data management solutions. 

  • EU 1169 and Food Labeling

    The EU Regulation 1169/2011 on food labelling has had a huge impact of on all parties involved in the food supply chain. GS1 and its partners have worked together to ensure that GS1 standards comply with the new requirements.   

    Download the latest version of our guidelines on the use of GS1 standards here.

  • Public Policy

    This activity aims at monitoring the European regulations that might have an impact on our customers’ businesses. We also cooperate with European trade associations to ensure that our respective activities are complementary.

  • Fighting Illicit Trade

    Illicit trade and product counterfeiting are serious problems affecting our member companies and their supply chains, authorities, consumers and patients. Unfortunately no sector is immune to the risks of this criminal activity. GS1 is working proactively with authorities, member companies and relevant stakeholders to enable GS1 standards to be a valuable component to any solution targeted at detecting, deterring and disrupting counterfeit and illicit trade activities.



    The “Recommendations for EU Regulation 2018/574 implementation while minimising retail supply chain disruption” provides suggestions to MOs on how to minimise retail supply chain issues while correctly implementing the recent EU tobacco track and trace rules to fight against illicit trade.

    The document includes MOs recommendations for a consistent GS1 standards-based implementation of the new EU regulation taking into account:

    • B2B trade (e.g., distributor to wholesaler or retailer, wholesaler to trading partner, retail DC to stores) where GS1-based, aggregate level identification is used
    • B2B trade where GS1-based, aggregate level identification is unavailable (e.g., broken cartons to restock vending machines, large ‘make your own’ containers, damaged cartons)
    • Barcode implementation
    • How to avoid POS disruption of non-GS1 identifiers / barcodes on unit packs
    • Human-Readable Text
    • Data Sharing practices

    In case of questions please write to fit@gs1.org


  • Fruits and Vegetables

    The fruit and vegetables business is a global business with suppliers from all parts of the world. The sector has made a clear decision to adopt the GS1 System to improve the efficiency of the supply chain.




    As the fruit & vegetable industry faces its own complexities and specific requirements, GS1 in Europe created a common European framework together with business specialists from suppliers, retailers and association like FrugICom. This expert group addresses all aspects of the Global GS1 system and applying it to the needs of the fruit and vegetable industry.

    This framework consists of specific guidelines and implementation material for the industry and its stakeholders, being growers, packers, traders, retailers and food service providers in Europe as well as for their international trading partners. The overall aim is to support efficient supply chain processes and ensure food safety.

    Current focus topics are:

    • GTIN Allocation
    • Barcodes & Labelling
    • Master Data/GDSN
    • Processes & EDI
    • Traceability


    For further information you can contact Klaus Förderer (GS1 Germany) and Ferran Domenech (GS1 Spain). 



  • Healthcare stakeholders engagement (ECHO)

    The international healthcare sector is embracing many regulations and developments at the moment, and the challenge of complying with these various requirements has become evident. Healthcare manufacturers and care providers are therefore looking to GS1 for the answer to this increasingly growing complex problem.

    ECHO (Extending the Collaboration of Healthcare Organisations) is a collaboration of GS1 Member Organisations together with healthcare stakeholders to align efforts and create a clear strategy in the exchange of product data via GDSN (Global Data Synchronisation Network).

    What is ECHO?

    Healthcare providers are under constant pressure to provide good quality care with less costs, and it is important to reduce errors and optimize processes. Manufacturers on the other hand are faced with an avalanche of requirements from various countries with different regulations, languages and business needs.

    The ECHO (Extending the Collaboration of Healthcare Organisations) initiative focuses on harmonising market strategies and data requirements across borders in order to maximise the benefits of using the Global Data Synchronisation Network (GDSN), the global standard for data exchange.

  • Healthcare UDI in Europe

    GS1 has been designated by the European Commission as issuing entity for Unique Device Identifiers (UDIs).


    GS1 global standards meet the EU Commission’s criteria for the issuance of UDIs, supporting the EU regulators in ensuring a successful implementation of the UDI system as defined by the EU Medical Device Regulation and In-Vitro Diagnostics Medical Devices Regulation (EU Regulations), and enabling manufacturers to comply with these requirements.

    What is UDI (in Europe)?

    The Unique Device Identification (UDI) is a system used to mark and identify medical devices within the healthcare supply chain. Next to the device identifier (Global Trade Item Number, GTIN) in the EU regulation a new identifier for UDI is introduced: the “Basic UDI-DI” (the Global Model Number, GMN), which allows to group medical devices with similar features within the EU regulatory database EUDAMED. On top of that, if applicable, a production identifier (Application Identifier, AI) can be assigned by the manufacturer.


    The implementation of UDI can enhance patient safety and improve efficiency in the healthcare supply chain. It will enable more accurate reports of adverse events, more effective management of medical device recalls and reduction of medical errors.

    Additional information

    Below you can find some additional information on the UDI in the EU and worldwide. For more information or assistance please contact us or contact your local Member Organisation.



  • Last Mile Delivery

    The Last Mile project has it’s focus at the market of parcel delivery. And to be exact, the delivery to the end consumer. The world of parcel delivery is changing, due to marketplaces but also because of changes in legislation and regulations. GS1 in Europe must stay involved.

    Marketplaces are creating truly global supply chains for both B2C and B2B (consumer electronics, spare parts, technical industries) that will (partly) replace existing local ones. Furthermore they are providing Supply Chain/Logistics services to sellers on their platform. For incoming goods they are working more and more with GS1 SSCC, but they are still using carrier specific codes for out bound parcels.

    The EU has mandated CEN to set open standards to link customs declaration processes into cross border supply chains to enable VAT collection for Low Value Consignments and protect EU businesses and consumers (to be operational by end of 2020!). Local authorities implement regulations that stimulate carriers to work together to enable deliveries with a lower environmental foot print (city hubs)

    GS1 in Europe should get involved to protect the investment of our existing members in implementing the SSCC to facilitate they logistic processes:

    • There are 10 times more low value consignments than parcels that go today through customs declarations process.
    • Enable our customers to use seamlessly both the traditional retailer distribution network as the parcel delivery network and keep control over their deliveries themselves.
    • Add new members to our community such as online resellers and carriers. There are more than parcels to be identified each year.

    The objectives for the last mile project within GS1 in Europe are:

    • Make sure that GS1 Standards can be used for all logistic processes including transport in all modes wherever in the supply chain (live up to the GS1 promise)
    • Implement SSCC as parcel identification
    • Get new members for GS1

    This can be achieved by building and maintaining the relevant standards within CEN to facilitate the use of GS1 identifiers, intensify Industry engagement and start pilot projects and finally promoting the use of GS1 standards in e-commerce sector (Marketplaces, online shops) and within the transport & logistics sector (mainly courier and fulfilment companies).

    The project is lead by Frits van den Bos (GS1 Netherlands) and Agata Horzela (GS1 Poland).

  • Locations Registry

    Coming soon.

  • Working with Marketplaces

    Companies selling products online, through Google or an online retailer will more than likely be asked for a barcode, a product identifier, a GTIN or EAN number. GS1 is here to help companies get started online.

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