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Transatlantic Traceability Infrastructure

The Transatlantic Economic Council (TEC) is a transatlantic initiative that was established to oversee the efforts outlined in the EU-US Framework for Advancing Transatlantic Economic Integration setting priority areas of work and agreed during the Spring EU/US Summit in 2007.  The initiative is framed within the EU/US commitment to reducing barriers to international trade and investment to increase the standard living of people. One of the elements under those priorities set to advance economic integration and increase the quality of life was the ‘’Lighthouse projects’’ on Innovation and Technology and cooperation on Radio Frequency Identification (RFID). During the first transatlantic Symposium on Societal benefits of RFID (2008), the European Commission and the US Department of Commerce announced the main lines of transatlantic pilot involving the use of RFID and for an application in the area of isotopes; however, both parties indicated their intention to continue to support the Lighthouse projects in the form of pilots on RFID applications with a transatlantic participation and nature. It is in this context why the TTI project was created.

The aim of this project is to create an infrastructure consisting of several service platforms allowing the EU and US governments/administrations to offer a simple way for companies large and small to register their products in a secure network of traceability. TTI is not a R&D project and is focusing on the deployment of a traceability infrastructure based on existing concepts, technologies and standards. This infrastructure will increase the safety of global supply chains and reduce the opportunities for organized criminals to take advantage of supply chain complexity by gaining higher levels of transparency throughout the supply chain.

Recurrent problems such as counterfeiting, diversion, and product recalls have gotten much worse in recent years and the TTI would allow EU and US governments to collaborate to increase transparency and actively reduce these cases.

The TTI project will focus on the following outcome:

• Functionality requirements of involved major stakeholders
• Business, organisation and governance models (BOG models)
• Pilots (proof of concept) using barcode or data matrix technology
• Pilots (proof of concept) using RFID and barcode or data matrix technology
• Barcode, data matrix and RFID interface packages to TTI (from low cost, low functionality packages for SME´s to high functionality packages)
• A Transatlantic Traceability Infrastructure usable for SME’s, multinational companies, government administrations and customs

GS1 in Europe is coordinating the Transatlantic Traceability Infrastructure. The partners participating in the TTI project includes BT, HP, IBM, Microsoft and the Auto-ID labs. Over five end user companies such as L’Oreal are included in the project helping in defining the traceability requirements and interested to realise a pilot project in order to proof the concept. At the moment, pilot projects with goods shipped from France, Germany, UK and Norway to the United States are planned to be realised.

The project is still open for participation and looking specific for companies/entities of the following profile:

• Government administration and customs
• SME* company located in Europe
• Multinational company headquartered in Europe
• SME* company located in the USA
• Multinational company headquartered in the USA
• RFID hardware vendor

*An SME is defined as an independent company with less or equal 250 employees and realising less than € 50 mio turnover.

For more details download the detailed project description here!

To read the official press release click here!

Contact the project coordinator
Stephane Pique
European Director EPC/RFID
GS1 in Europe

M +49 163 771 2938
M +41 78 633 0544

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