Iper, La grande i, a major player in the Italian retailing panorama has decided to adopt the GS1 DataBar® Expanded on variable weight products labelled in store. This will allow to identify products with a GTIN (a unique standard identification system) and capture the exact weight of each trade item sold at point-of-sale. An added value of the GS1 DataBar Expanded is the enabling of the use of expiry date, which empowers Iper to better manage expired products.

You can read more about it in Italian here: https://gs1it.org/files/sharing/1464342934/477/

You can access the case study in English below.