What is GS1 in Europe?

Our role 

Today, many companies consider Europe to be one market.

One European market generates huge opportunities, but also new challenges for businesses. Complying with the newest European regulations (EU 1169 for example), avoiding counterfeiting, managing just-in-time delivery, stock and cross-channel demands require a truly reliable and interoperable system. 

That is why companies now want to be sure that investments they make – or plan to make – in their supply chain solutions are effectively providing the suitable answer to their needs. And this, not only locally but also on the European market and globally.

This is what GS1 in Europe brings you.

The 47 GS1 in Europe Member Organisations collaborate to serve over one million companies, you might be one of them! Under our banner you develop and implement harmonised, user-driven solutions to improve your supply and demand chains.

GS1 in Europe also builds relationships with the European Commission and other relevant European institutions, in close collaboration with European industry associations to deliver first-hand and up-to-date information relevant to your business.

 

 

Word of the Chairman

"Welcome to GS1 in Europe, the Regional platform of GS1.

At GS1 in Europe, we drive the implementation of harmonised standards throughout the European region which comprises of 47 Members organisations. 

Indeed, one European market generates huge opportunities, but also new challenges for businesses. Allowing businesses to comply with the newest European regulations, to manage cross-channel demands is our mission. And that’s what we do by providing a reliable and interoperable system.

GS1 in Europe also supports businesses by building relationships with the European Commission and other relevant European institutions such as European industry associations.

As a chairman, I’m proud to be able to actively contribute to the impulse that GS1 is giving to the improvement and the growth of all kinds of businesses in the region. At GS1 in Europe, we continuously support thousands of companies of various sizes, in economic sectors ranging from CPG, healthcare, to banking, finance, and logistics. In over a decade, we have now grown to 47 members, a proof of relevance and sustainability of our approach and processes. 

Finally, I’d like to express our to gratitude to all our partners, staff members and institutions who, thanks to their hard work and commitment allow us every day to pursue this aim.

We hope you'll spend a few minutes exploring our website and getting to know the company…

Don’t hesitate to contact us for further information."

Bruno Aceto 

 

How we operate

Our working groups

GS1 in Europe runs projects that are designed to meet the needs of European users.

Our aim is to ensure that European requirements are given appropriate consideration in the implementation of standards.

GS1 in Europe launches working groups whenever the need comes up: it can be when a new European regulation is published, when a sector decides to work on solving a common issue, when a group of companies wants to harmonise their usage of standards, etc.

Who participates in our working groups? GS1 experts, company staff members, European trade associations. Together, they produce harmonised recommendations on the use of GS1 standards, and promote them via brochures, guidelines, through events, conferences etc.

For more information about our working groups, click here.

Our process

GS1 in Europe gives you access to long-term expertise, provides the platform to share experiences and gathers information on European requirements. 

We also monitor current and upcoming European legislation in order to identify opportunities and challenges for GS1 members. This way our members can proactively answer to new legislative demands.

GS1 in Europe operates on four levels, always providing targeted support to improve your business:

  • We ensure that the needs of European companies are taken into account when global standards are defined
  • We coordinate expertise in identification, data management, product classification, electronic commerce
  • We promote projects meeting particular needs of European companies
  • We support the implementation of harmonised standards and solutions

 

Our governance

 

Bruno Aceto – GS1 in Europe Chairman 

Our Chairman for 2017-2018 is Bruno Aceto, CEO of GS1 Italy.

His role is to chair both the GS1 in Europe Board (composed of the 47 European CEOs) and the Regional Executive Committee (composed of 12 elected European CEOs). He is responsible for the general functioning of GS1 in Europe and ensures that the voice of GS1 in Europe is heard within the international GS1 organisation.

Bruno Aceto has more than 25 years’ experience in the consumer goods sector. He started his career working for Selex Gruppo Commerciale, an Italian leader retailer, as General Manager Finance and then Deputy General Manager of the group. In 2000 he founded Spesaonline.com, an e-commerce company. In 2002 he joined Indicod-ECR and in 2004 became the ECR Italy Director. In 2007 Bruno was appointed as CEO of GS1 Italy. 

 

“I’m very proud to be able to contribute more actively to the impulse that GS1 is giving to the improvement of the efficiency and effectiveness of the member companies that are facing many changes in the market and in legislation”

 

 

Gary Lynch – GS1 in Europe Vice Chairman

One of the Vice Chairmen for 2017-2018 is Gary Lynch, CEO of GS1 UK.

His role is to assist the Chairman in developing and executing the strategy of GS1 in Europe.

Gary joined GS1 UK in 2002 and in 2007 was appointed Chief Executive.

Before, Gary was Avaya’s eBusiness Director, responsible for the international deployment of their online portals for business partners. He has also worked in senior marketing and business transformation positions at UUNET (a global internet provider) and eLogistics (an online logistics marketplace) and, in his early career, in various production management and systems roles in the defence industry.

 

 

Jôrg Pretzel – GS1 in Europe Vice Chairman

Jörg Pretzel, CEO of GS1 Germany, is our second Vice Chairman for 2017-2018.

He will also be responsible to assist Bruno Aceto in developing and executing the strategy of GS1 in Europe.

Jörg joined GS1 Germany in 2003 as Chief Executive Officer.

Before, Jörg held management positions at Herlitz PBS AG and Uvex GmbH where he was Managing Director Marketing and Sales. Jörg also served as a Vice President of Sales and Managing Director of Central Europe at A.C. Nielsen GmbH, which he joined in 1981 and then moved to being the Managing Director Central Europe and Vice President of Sales in the company.

 

 

Camille Dreyfuss – GS1 in Europe Coordinator

Our Coordinator is Camille Dreyfuss.

She is responsible for the operation of the GS1 in Europe platform. Her role is to be a central point of contact for all GS1 in Europe matters. She organises the meetings of the Board, the Regional Executive Committee and all GS1 in Europe events, carries out the financial administration of the platform, coordinates the various projects and activities and represents GS1 in Europe in external events and conferences.

Camille joined GS1 France in 2003 where she held successively the positions of Technical Advisor and Traceability Project Manager. In 2006 she moved to GS1 Australia where she was first appointed Education Integrator and evolved to Education and Training Manager. After 4 years Camille moved back to France where she was Transport and Logistics Project Manager and Non-food sectors Senior Manager. She was appointed GS1 in Europe Coordinator in January 2013.

 

 

Diogo Almeida – GS1 in Europe Implementation and Communication Assistant

Our Implementation and Communication assistant is Diogo Almeida.
 
He supports the Coordinator with the execution of coordinating of activities in the European Region. He works closely with all GS1 in Europe Members Organisations, project teams and GS1 Global office staff, as well as with external suppliers and providers. He assists in the organisation of meetings, fora and all events. He’s responsible for the communication and marketing activities for GS1 in Europe.
 
Diogo joined GS1 Portugal 11 years ago,(in 2005) in the financial department. Two years later, he moved to the marketing department and was involved in a variety of activities: organisation of marketing for solutions providers, sponsorship management, mass communication and maintenance of the GS1 website. As a Microsoft dynamics CRM specialist, he was involved in marketing research activities and digital strategy. He also participated and coordinated all communication events at GS1 Portugal.

 

 

GS1 in Europe Regional Executive Committee

The GS1 in Europe Regional Executive Committee (REC) is responsible for the GS1 in Europe strategy and operations. The 47 European Member Organisations elect the members of the REC for two years to decide on priorities for the Organisation and key activities.

For 2017-2018 the Regional Executive Committee is composed of the 12 following elected CEOs:

Bruno Aceto

CEO of GS1 Italy
GS1 in Europe Chairman

Gary Lynch

CEO of GS1 UK
GS1 in Europe Vice Chairman

Jörg Pretzel

CEO of GS1 Germany
GS1 in Europe Vice Chairman

Elif Müftuoglu

CEO of GS1 Turkey

Francois Deprey

CEO of GS1 France

Elzbieta Halas

CEO of GS1 Poland

Gregor Herzog

CEO of GS1 Austria

Pere Rosell

CEO of GS1 Spain

Pieter Maarleveld

CEO of GS1 Netherlands

Christina Wergens

CEO of GS1 Sweden

Jan Somers

CEO of GS1 Belgium and Luxembourg

Nicolas Florin

CEO of GS1 Switzerland

 

Who we serve

GS1 Member Organisations

At GS1 in Europe we serve our 47 local Member Organisations. We provide a platform where best practices, up-to-date guidelines, documentations, and any publication are available for our members and partners.

A GS1 Member Organisation is a not-for-profit company set up in a country, governed by a management board. All boards are composed of national key retailers and manufacturers coming from multinationals and SMEs of various industries. Each Member Organisation is responsible for administering and driving the implementation of the GS1 standards locally.

Industry 

Many companies trade with the European market, and thus want to make sure that they work in a harmonised way, and that they use common processes all throughout the region. The need for European guidance on standard implementation is vital for them.

That is where GS1 in Europe steps in.

Through their local Member Organisations, all companies – be they national, pan-European or non-European – can have full information and guidance on regulations and processes which are to be implemented if they want to trade on the European market.

 

What drives us

Mission

Starting with the launch of a standard identification system to improve supply chain efficiency in 1977 in Europe, GS1 Member Organisations have since organised themselves under the banner of GS1 in Europe to: 

  • Create a common foundation for business by uniquely identifying, accurately capturing and automatically sharing vital information about products, locations and assets
  • Enable visibility through the exchange of accurate and reliable data
  • Empower business to grow and improve their efficiency, safety, security and sustainability 

Values

GS1 believes in the power of standards to transform the way we work and live. 

We are:

Neutral and not-for-profit

User-driven and user-governed

Global, European and local

Inclusive and collaborative

 

 

Read more about who can benefit from the GS1 standards and what's in it for you >